Pricing ranges from
    $3,381 – 4,057/month

    The Opal at Bluewater Bay

    1551 Merchants Wy, Niceville, FL, 32578
    4.2 · 42 reviews
    • Assisted living
    AnonymousLoved one of resident
    4.0

    Clean, active community; clarify costs

    I toured and spent time here and was impressed - bright, very clean, up-to-date facility with caring, friendly staff, attentive nursing, lots of activities (clubs, live music, outings) and pleasant outdoor spaces. Rooms felt homey and residents generally seemed happy. My concerns were occasional communication and staffing inconsistencies and reports of extra/billing charges and unresponsive management. Overall I would recommend it for an active, well-supervised community but advise asking clear questions about costs and staffing.

    Pricing

    $3,381+/moSemi-privateAssisted Living
    $4,057+/moSuiteAssisted Living

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    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Coordination with health care providers
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Special dietary restrictions

    Room

    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Telephone
    • Wifi

    Transportation

    • Transportation arrangement (medical)
    • Transportation to doctors appointments

    Common areas

    • Beauty salon
    • Dining room
    • Garden
    • Outdoor space
    • Pet friendly

    Community services

    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Resident-run activities
    • Scheduled daily activities

    4.21 · 42 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      4.1
    • Staff

      4.1
    • Meals

      3.6
    • Amenities

      4.4
    • Value

      1.8

    Pros

    • friendly, welcoming staff
    • caring and compassionate nursing team
    • professional and attentive aides
    • long-tenured, low turnover staff
    • engaging activities program and enthusiastic Activities Director
    • many social activities including bus trips, live music, clubs, and outdoor entertainment
    • well-kept, very clean facility
    • home-like atmosphere and warm front-desk interactions
    • accessible, wheelchair-friendly rooms with wide doors
    • spacious, bright one-bedroom suites and well-laid-out rooms
    • pleasant large outdoor courtyard, patios, and screened porches
    • library and diverse gathering rooms
    • on-site nursing and medically-focused care available
    • helpful move-in process and accommodating staff
    • attentive maintenance and cleaning staff
    • strong resident-centered interactions (staff knowing residents’ preferences)
    • positive dining experiences reported by many (some praise for chef Lera)
    • convenient location near family and shopping
    • small, close-knit community feeling
    • many reviewers highly recommend the community

    Cons

    • reports of management not caring about residents
    • allegations of staff misconduct and favoritism
    • employees posting on social media while on duty (TikTok)
    • reports of retaliation for complaints (blocked from Facebook)
    • perception that administration is money-driven
    • poor or inconsistent communication and unreachable management
    • billing concerns and high add-on charges for services
    • reports of billing for services not performed and refund delays
    • inconsistent care quality—especially on weekends and in some cases end-of-life care
    • short-staffing concerns and potential understaffing
    • mixed food quality and dining area described as average by some
    • some rooms are small and older property elements reported
    • safety concern reported (potential gas leak) and ineffective call tree
    • some staff members described as unfriendly or unhelpful
    • institutional feel for residents requiring more medicalized care (mixed impressions)

    Summary review

    Overall sentiment across reviews for The Opal at Bluewater Bay is predominantly positive with consistent praise for staff, activities, cleanliness, and the facility’s appearance, but there are several recurring concerns around management, communication, billing, and occasional lapses in care that prospective residents and families should note.

    Staff and care quality: Reviews overwhelmingly describe the staff as friendly, caring, compassionate, and professional. Multiple roles are singled out positively—nurses, aides, front-desk, maintenance, cleaning, cook/chef, and the activities director. Several reviewers emphasize long-tenured staff and low turnover, which supports continuity of care and contributes to residents’ comfort. Many accounts describe staff going “above and beyond,” knowing residents’ habits and preferences, offering warm interactions at move-in, and providing attentive nursing care. However, there are notable exceptions: some reviewers report inconsistent care (particularly on weekends), uncompassionate behavior during residents’ final days, unanswered calls, and occasions when staff were perceived as unhelpful or unfriendly. A few serious allegations include staff misconduct, favoritism toward employees, and employees posted videos on TikTok while on duty—issues that raise concerns about professionalism and supervision.

    Facilities and environment: The building and grounds receive frequent positive mention. Reviewers describe the facility as beautiful, very clean, and well-kept, with bright rooms, freshly painted interiors, new flooring in some units, and wheelchair-accessible doors. Outdoor spaces (large courtyard, patio, covered areas, and screened porches) are repeatedly praised; activities such as gardening are visible and appreciated. Suites with bedroom, living room, and kitchenette earn positive notes for layout and accessibility. Some reviewers note smaller rooms or an older property in places, but the dominant impression is one of a tidy, pleasant, home-like environment. The facility also supports medically-focused care for residents with higher needs, and several reviewers felt it was suitable for more intensive rehab or stroke care.

    Activities and social life: Activities are a clear strength. Multiple reviewers describe an enthusiastic Activities Director and a robust schedule—clubs, bus trips, live music, games, and outdoor entertainment are common. Specific programming (for example, activities adapted for residents with arthritis) and social highlights (residents watering flowers, on-site weddings, piano music) support a lively community atmosphere. Many reports indicate residents seem happy and engaged, which is a key quality-of-life indicator.

    Dining: Dining impressions are mixed. Several reviewers praise the food and specifically commend the chef, while others describe the dining area or food as average or inconsistent. This suggests that dining experiences may vary by day, menu, or reviewer expectation.

    Management, communication, and billing concerns: A recurring negative theme centers on management and administrative practices. Some reviewers perceive the administration as money-driven and recount experiences with high add-on charges, billing for services not performed, and delayed refunds. Communication problems appear in multiple reviews—difficulty reaching staff or management, an ineffective call tree, and instances where guardianship records or other paperwork were not followed up on. There are also reports of retaliation for complaints (being blocked from Facebook after reporting issues), which, if accurate, would be a serious procedural and cultural concern. Safety-related communication lapses were also cited (e.g., a reported potential gas leak and inadequate response), highlighting variability in emergency responsiveness.

    Patterns and overall recommendation: The dominant pattern is a community with strong, compassionate direct-care staff and an active, well-kept environment that many families endorse and recommend. Positive comments about the activities program, outdoor spaces, cleanliness, and individualized staff attention are frequent and compelling. Conversely, there is a smaller but significant cluster of reviews that raise serious concerns about management behavior, billing practices, staff professionalism in isolated incidents, inconsistent communication, and occasional understaffing. These negative reports are fewer but potentially impactful for prospective residents.

    What prospective residents and families should consider: Given the mixed but largely favorable feedback, it is advisable for prospective families to tour the facility in person, observe staff-resident interactions, visit during different times (including weekends), ask specific questions about staffing ratios and weekend coverage, request written policies on billing and extra charges, inquire about incident reporting procedures and how complaints are handled, and verify emergency communication protocols. The Opal at Bluewater Bay appears to offer a warm, activity-rich environment with many satisfied residents and families, but due diligence is warranted to ensure management practices, communication, and billing align with your expectations and a particular resident’s care needs.

    Location

    Map showing location of The Opal at Bluewater Bay

    About The Opal at Bluewater Bay

    The Opal at Bluewater Bay provides a safe and comfortable place for seniors with a warm and friendly environment where residents find home-cooked meals, lots of activities, and a calm, secure setting, so you'll see things like gardens, walking paths, and a courtyard with plenty of comfortable seating and cheerful umbrellas for enjoying the outdoors, while inside, there's plush carpeting, climate control in every apartment, and several apartment floor plans from cozy studios to one-bedroom layouts-some with kitchenettes, private bathrooms with step-in showers and safety bars. The fee structure starts with an entry fee of $3,000, and monthly payments can be made by check or credit card, and the community accepts both men and women.

    Residents get the help they need with bathing, grooming, dressing, and daily activities, and there's round-the-clock wellness support, medication reminders, and regular care plan updates as needs change, plus there are on-site nurses, a part-time nurse, an on-call doctor, a preferred pharmacy, and specialty providers offering physical, occupational, and speech therapy, with extra support like homecare, hospice, and respite care available if needed. There's a special focus on memory care, assisted living, independent living, care homes, and residential options, as well as help for veterans and families with aid programs and financial referrals.

    The staff personalizes every care plan by getting to know what each person likes, needs, and wants to keep everyone comfortable and safe, and the staff includes kind folks who help with everything from meals and housekeeping to laundry, transportation, and even podiatrist visits. Meals are nutritious and homemade, served restaurant-style in a bright dining room with three healthy options every day, and there's always the choice to bring guests for meals too, since guest parking and guest meal options are available.

    Inside, there are spaces for games, a library, arts and crafts, music, and educational activities, plus a beauty salon and barbershop where people can get hair and nail care. There are WiFi and cable/satellite TV in both living spaces and common areas, so everyone can stay entertained and connected. A hot tub spa is available for relaxation, and regular fitness and wellness programs include yoga, stretching, and group exercise. Outdoors, pets are welcome, and residents care for gardens or just enjoy the flowers and greenery. Transportation's offered for shopping and medical appointments, and the location's close to beaches, lakes, mountains, pharmacies, local dining, and coffee shops, so there's always something nearby to enjoy.

    Devotional services are available to those who want them, and the community encourages friendships with lots of social programs, movie nights, field trips, and even adventurous excursions to local sights. There's a strong focus on helping people stay independent, trying new things, and making lasting friendships, with everything designed to foster a sense of belonging and emotional wellbeing under their "Enjoy Every Moment" wellness philosophy, so everyone can find a comfortable, nurturing atmosphere whether they're new or have lived there for years.

    About Brookdale

    The Opal at Bluewater Bay is managed by Brookdale.

    Brookdale Senior Living Inc. (NYSE: BKD) is the largest senior living operator in the United States, managing over 640 communities with capacity for approximately 59,000 residents across 41 states and employing around 36,000 associates. Founded in 1978 and publicly traded since 2005, Brookdale solidified its market leadership through major acquisitions including American Retirement Corporation (2006) and Emeritus Senior Living (2014), making it the only national full-spectrum senior living company. Headquartered in Nashville, Tennessee, Brookdale has topped the American Seniors Housing Association's ASHA 50 list and Argentum's largest providers list for multiple consecutive years.

    The company's comprehensive care continuum includes independent living, assisted living, memory care, skilled nursing, and continuing care retirement communities (CCRCs). Brookdale's signature Clare Bridge program, developed over 30 years ago by dementia-care experts, provides specialized Alzheimer's and dementia care through two distinct levels: Clare Bridge communities for comprehensive memory support and the Clare Bridge Solace program for advanced-stage dementia residents. The program is recognized by the Alzheimer's Association® for incorporating evidence-based Dementia Care Practice Recommendations and features secure environments, enclosed courtyards, Daily Path programming with six structured activities daily, and the InTouch technology platform offering personalized brain-stimulating games and therapeutic content.

    Brookdale's holistic Optimum Life® wellness approach balances six dimensions—Purposeful, Physical, Emotional, Social, Spiritual, and Intellectual—implemented through signature programs including B-Fit (eight exercise class options), Brain Fit (mental fitness workouts), My Life Story (resident storytelling), EngagementPlus (interest-based connections), Growing Together (collaborative learning), and The Ageless Spirit (kindness and gratitude practices). The Embrace Family Partnership provides caregiver education and support for families of memory care residents.

    The company's Brookdale HealthPlus® care coordination model, winner of the 2024 Argentum Best of the Best Award placing it among the top 1% of operators, is a technology-enabled healthcare service featuring dedicated RN Care Managers who proactively manage residents' health, coordinate care transitions, and help prevent avoidable hospitalizations. Communities using HealthPlus report 78% fewer urgent care visits, 36% fewer hospitalizations, and 63% more completed annual wellness visits. The Personal Solutions program delivers hygiene products, medications, and daily necessities directly to residents' doors with discreet packaging and monthly billing convenience.

    Following a strategic divestiture of its home health and hospice operations to HCA Healthcare (completed December 2023), Brookdale now focuses exclusively on senior living operations while maintaining its position as the industry's largest operator, committed to its mission of enriching lives with compassion, respect, excellence, and integrity.

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