Cranford Rehab and Nursing Center

    205 Birchwood Avenue, Cranford, NJ, 07016
    3.1 · 19 reviews
    • Skilled nursing
    AnonymousLoved one of resident
    2.0

    Great therapy, but nursing failures

    I had a deeply mixed stay. The rehab team, physical/occupational therapists, housekeeping, reception and many front-line staff were warm, friendly and highly skilled - the therapy dept was outstanding and made my loved one very happy. But nursing and basic care were severely lacking: missed and wrong medications (one 28-hour gap), call button unresponsive on weekends, poor wound care (stage-4 bedsore/infection), reused ostomy supplies, blood/unsanitary practices, broken bed, maintenance no-shows, and alarming safety/abuse incidents. Communication was chaotic - language barriers, miscommunication between shifts, and inconsistent protocols - and the facility felt run-down and sometimes smelled strongly. Management and the Director were compassionate and supportive at times, which is why I'm torn, but the serious care failures made me plan a Medicare complaint. If you need strong rehab, I recommend the therapy - but I cannot recommend their nursing/care services.

    Pricing

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    Amenities

    Healthcare services

    • Activities of daily living assistance
    • Assistance with bathing
    • Assistance with dressing
    • Assistance with transfers
    • Medication management
    • Mental wellness program

    Healthcare staffing

    • 24-hour call system
    • 24-hour supervision

    Meals and dining

    • Diabetes diet
    • Meal preparation and service
    • Restaurant-style dining
    • Special dietary restrictions

    Room

    • Cable
    • Fully furnished
    • Housekeeping and linen services
    • Kitchenettes
    • Telephone
    • Wifi

    Common areas

    • Beauty salon
    • Dining room
    • Garden
    • Outdoor space
    • Small library

    Community services

    • Move-in coordination

    Activities

    • Community-sponsored activities
    • Resident-run activities
    • Scheduled daily activities

    3.05 · 19 reviews

    Overall rating

    1. 5
    2. 4
    3. 3
    4. 2
    5. 1
    • Care

      2.8
    • Staff

      3.2
    • Meals

      1.0
    • Amenities

      2.7
    • Value

      3.1

    Pros

    • Clean facility reported by many reviewers
    • Friendly, warm, and caring front desk and reception staff
    • Compassionate and family-like CNAs, nurses, and aides
    • Strong rehabilitation / therapy department (physical & occupational)
    • Supportive and effective Director of Nursing and some administrators
    • Helpful social workers and finance/administration staff (some mentions)
    • Engaged entertainment and activities staff
    • Maintenance and housekeeping praised by some reviewers
    • Successful rehabilitation outcomes and doctor recommendations
    • Spacious rooms and large, open property/layout
    • Good parking and convenient local location
    • Personalized attention; residents felt treated like family
    • Clean rehab gym and therapy facilities
    • Overall warm, home-like atmosphere reported by multiple reviewers
    • Highly recommended by many former residents and families

    Cons

    • Serious allegations of neglect and inhumane treatment
    • Reports of advanced bedsores (stage 4) and infected wounds
    • Delayed hospitalization and poor wound care response
    • Medication errors and missed medications (e.g., 28 hours)
    • Improper medication dispensing and wrong medications
    • Reused medical supplies (allegation of ostomy bag reused from garbage)
    • Blood or unsanitary conditions observed in bathrooms
    • Unresponsive or unreliable nurse call system (weekends cited)
    • Staffing issues: staff too busy, maintenance no-shows
    • Inconsistent protocols and unorganized care practices
    • Poor or delayed nursing care and lack of empathy
    • Alleged physical abuse (patient grabbed/shoved) and safety concerns
    • Retaliation and discrimination claims reported by a reviewer
    • Run-down or old-people smell; strong odors causing nausea
    • Dirty or neglected areas reported by some reviewers
    • Poor food quality reported frequently
    • Noisy hallways and negative first-day experiences for some
    • Language barriers and miscommunication among staff
    • Delayed or poor discharge processes
    • Inadequate maintenance of beds/equipment
    • Wound-care equipment location unknown to staff
    • Conflicting reports about cleanliness and staff competence
    • Calls from reviewers to shut down facility and plans to file complaints
    • Extremely polarized experiences across reviewers

    Summary review

    The reviews of Cranford Rehab and Nursing Center present a deeply polarized picture, with many reviewers offering high praise for the facility while others report severe and alarming incidents. On the positive side, multiple reviewers describe a clean environment, friendly and warm reception staff, compassionate nurses and CNAs, and a therapy department that performs very well—leading to successful rehabilitations and strong recommendations from doctors and families. Several accounts emphasize an extended-family-like atmosphere, personalized attention, and a home-like warmth. The facility’s layout, large property, parking, and spacious rooms are also frequently mentioned positively, as are specific staff members such as the Director of Nursing and other administrators who were noted as supportive and effective by some families.

    Contrasting sharply with those favorable accounts are reviews alleging serious neglect, unsafe practices, and mistreatment. Multiple reviewers recount extreme incidents including advanced infected bedsores, delayed hospital transfers, missed or wrong medications (including reports of medications not given for long periods), alleged reuse of medical supplies, and blood or unsanitary conditions in bathrooms. There are also reports of an unresponsive nurse call system (particularly on weekends), staff being too busy to fulfill basic pharmacy or maintenance tasks, and broken equipment such as non-working beds that were not repaired. Some reviews go further to allege physical abuse, discrimination, and retaliation. These reports raise significant safety and quality-of-care concerns that contrast strongly with the positive experiences others describe.

    Looking at patterns, several themes emerge. First, the rehabilitation/therapy services receive uniformly strong praise—reviewers repeatedly call the therapy department the best part of the facility and credit it with positive outcomes. Second, staffing and communication are inconsistent: while some reviewers praise nurses, aides, and administrators as caring and competent, others describe shortages, inattentive personnel, language barriers, and poor handoffs that led to missed medications, delayed therapy starts, and inadequate wound care. Third, cleanliness and maintenance are reported variably; many state the facility is clean and well-kept, yet multiple serious complaints cite strong odors, dirty areas, and maintenance no-shows. Fourth, dining is frequently criticized, with “food worst” appearing in the negative summaries.

    Management and administrative impressions are mixed. Several reviewers commend specific managers and the Director of Nursing as responsive and helpful; yet others describe unorganized management, inconsistent protocols, and problems with finance/administration that contributed to poor care. A number of reviewers indicate they plan to file formal complaints or called for regulatory action, suggesting that some negative experiences were judged severe enough to pursue external remedies.

    In sum, Cranford Rehab and Nursing Center elicits a wide range of experiences from outstanding, family-like care and excellent therapy to reports of neglect, unsafe practices, and alleged abuse. The most reliable positive signal is the therapy department’s strong reputation and the presence of compassionate staff in many instances. The most serious negative signals relate to wound care failures, medication administration problems, sanitation concerns, and inconsistent staffing/communication. Prospective residents and families should weigh these polarized accounts carefully: consider seeking specific, up-to-date information about wound care protocols, medication administration and documentation, nurse call responsiveness (including weekend staffing), infection-control practices, and recent inspections or complaint history. An in-person tour that inspects patient rooms, common areas, therapy spaces, and asks direct questions of nursing leadership about how the facility addresses the types of issues cited would be advisable to reconcile the divergent reports.

    Location

    Map showing location of Cranford Rehab and Nursing Center

    About Cranford Rehab and Nursing Center

    Cranford Rehab and Nursing Center, now proudly known as Birchwood Rehabilitation & Healthcare Center, stands as Union County’s premier destination for subacute care and skilled nursing. The facility is renowned for providing residents and patients with a welcoming environment that serves as a true home away from home. At the heart of their philosophy is the belief that every individual deserves personalized and compassionate care, and as such, each patient and resident is considered a valued member of the Birchwood family. The dedicated team takes the time to understand each person’s unique needs, goals, and abilities, developing tailor-made care plans that ensure optimal outcomes and comfort.

    The center features a broad spectrum of services designed to meet a wide array of health needs. Patients benefit from access to highly skilled physicians, specialists, and therapists with decades of expertise in subacute rehabilitation, skilled nursing, and long-term care. Among the specialized services available are on-site hemodialysis, comprehensive orthopedic rehabilitation programs, and advanced wound care. These offerings are provided within a beautiful, state-of-the-art facility equipped with modern amenities designed to foster healing and enhance quality of life.

    One of the hallmark features of Cranford Rehab and Nursing Center is its designated subacute rehabilitation unit, recognized as one of the top in New Jersey. Here, short-term patients are supported as they recover from hospitalizations or manage chronic medical conditions. In addition to exceptional rehab care, the center houses a state-of-the-art Dialysis Unit, where specialized renal care and on-site hemodialysis are delivered in partnership with leading healthcare providers. This dedicated unit allows patients requiring regular dialysis to receive treatment within the comfort and familiarity of the center.

    Long-term care at Cranford Rehab and Nursing Center is characterized by its warm, family-like atmosphere, high-quality healthcare services, and access to incredible amenities. Residents are encouraged to begin their next life chapter with confidence, knowing they are surrounded by attentive caregivers and a supportive community. Advanced wound care is also available onsite, featuring infection prevention strategies and bedside debridement performed by highly trained wound care nurses and physicians. The commitment to excellence extends to respite care, offering temporary, compassionate support for loved ones when primary caregivers require a well-deserved break.

    Under the guidance of new ownership and management, Cranford Rehab and Nursing Center has elevated and expanded its service offerings, ensuring access to the best possible care, therapies, and amenities for all patients and residents. The center’s commitment to delivering exceptional healthcare in a warm, nurturing environment continues to set it apart as a leader in rehabilitation and long-term care within the region.

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