Brookstone Alzheimer's Special Care Center

Brookstone Alzheimer’s Special Care Center is a dedicated memory care community in Salem, Oregon, focusing on providing compassionate and individualized care for those living with Alzheimer’s disease and other forms of dementia. The center is known for its unique Meaningful Moments® program, which sets the foundation for everything they do. This specialized approach is designed to go beyond basic safety and comfort by cherishing the whole person—their life experiences, personal history, and individual preferences are thoroughly explored and woven into daily life and activities. Brookstone Alzheimer’s Special Care Center believes that even as memory fades, residents maintain their capacity for joy, connection, and meaning.

The Meaningful Moments® program is the heart of the community’s care philosophy. Upon arrival, the staff spends time learning about each resident’s passions, achievements, family connections, career stories, hobbies, and personal interests. This in-depth understanding enables caregivers to design programming that supports not just physical needs but emotional, social, mental, and spiritual well-being. Activities and interactions are tailored in such a way that they engage residents on multiple levels, creating opportunities for genuine connection, engagement, and even the creation of new memories. Staff members become deeply attuned to the residents’ backgrounds, enabling stronger relationships built on trust and empathy.

Brookstone Alzheimer’s Special Care Center offers a spectrum of services, including memory care, respite care, and companion living arrangements. The environment is designed to provide comfort and security, with thoughtfully arranged spaces such as private and companion suites, some featuring shared or private baths. Residents can enjoy common areas like courtyards and social spaces, where they participate in a variety of programs—such as painting, group activities, and outdoor events—intended to nourish the mind, body, and spirit. Family-centered care is emphasized, ensuring that loved ones feel included and supported throughout the caregiving journey. At Brookstone Alzheimer’s Special Care Center, the focus is always on honoring the individuality of each resident, cultivating moments of fulfillment and happiness, and enabling residents to thrive in an environment enriched with exceptional care.

Brookstone Alzheimer's Special Care Center is managed by Sinceri Senior Living.

Sinceri Senior Living is a premier senior living management company founded in 1986 by Jerry Erwin and headquartered in Vancouver, Washington. Originally operating under the name JEA Senior Living, the company has grown substantially over its nearly four decades of operation to become a major player in the senior care industry. Today, Sinceri operates 83 communities across 21 states, serving approximately 5,330 seniors nationwide with a comprehensive range of living options designed to meet diverse care needs and lifestyle preferences.

The company offers three distinct levels of senior care: independent living, assisted living, and specialized memory care through their signature "Meaningful Moments" program. Their assisted living services include 24-hour licensed supervision, medication management, nutritious dining programs, and their exclusive "Elevate" Life Enrichment Program, which addresses four key wellness dimensions - physical, emotional, social, and intellectual aspects. The Meaningful Moments memory care program takes a unique person-centered approach, focusing on each resident's individual history, passions, and interests to create meaningful connections and engagement opportunities for those affected by Alzheimer's and related dementia conditions.

Sinceri's philosophy centers on treating residents like family and fostering genuine bonds between those who live and serve in their communities. Their mission emphasizes honoring the aging process while providing exceptional, person-centered care that empowers residents to maintain their independence and live their best lives regardless of care needs. The company believes that everyone deserves dignity, respect, and opportunities for joy and meaningful experiences, which drives their holistic approach to senior care that goes beyond basic safety and comfort to create truly enriching living environments.

The company has earned significant industry recognition, including certification as a Great Place to Work for seven consecutive years and multiple Forbes honors, including ranking as #78 among America's Best Midsize Employers in 2021 and recognition as one of America's Best Employers by State for Washington. In recent years, Sinceri has experienced substantial growth through strategic partnerships with major healthcare REITs including National Health Investors and Ventas, adding multiple properties in 2024 while maintaining strong operational performance with seven consecutive quarters of NOI growth and achieving pre-pandemic occupancy levels across their stabilized portfolio.