Brookdale Onalaska

Brookdale Onalaska is an assisted living community nestled in the historic river town of Onalaska, Wisconsin, celebrated as the Sunfish Capital of the World. Situated between the scenic beauty of Lake Onalaska and the La Crosse River, this community offers residents an engaging, communal living experience while surrounded by the picturesque landscapes and vibrant local culture of the area. Residents can enjoy the comforts and support of assisted living while maintaining a sense of independence and individuality in a welcoming, pet-friendly environment.

Life at Brookdale Onalaska centers around a holistic approach to well-being. The community provides personalized assistance with daily needs such as dressing, bathing, and medication management, ensuring residents have the confidence and support to participate in daily activities and social gatherings. The staff strives to balance independence with compassionate service, fostering a spirit of respect and understanding with every resident. Residents are encouraged to personalize their private apartments with their favorite furniture, photographs, and keepsakes, making each space uniquely reflective of individual tastes and memories.

The community offers a variety of amenities designed to enrich daily living. Residents have access to inviting common areas, including a communal living room, dining room, recreation room, and patio, all designed to encourage social connection and relaxation. Scheduled transportation makes it easy to explore the local neighborhood and attend activities. For those seeking a bit of pampering, the on-site hair salon provides convenient self-care without leaving the community. Wi-Fi access throughout the building accommodates both social engagement and personal interests.

Dining and housekeeping services are included, easing everyday burdens so that residents can spend more time doing what they enjoy most. Vibrant activities are a hallmark of life at Brookdale Onalaska, with programs aimed at nurturing the mind, body, and spirit. From social events and recreation to opportunities for lifelong learning, the community offers a dynamic calendar of engaging options. Local attractions, such as the Great River State Trail along the Mississippi River, the La Crosse Area Heritage Center, and the Onalaska Farmers Market, offer residents diverse opportunities to further connect with the greater community.

Brookdale Onalaska also supports residents through its Personal Solutions program, which makes it easy to obtain daily necessities. Residents or their families can order items like toothpaste, mouthwash, hand and body soap, hearing aid batteries, shaving products, and paper towels. These items are delivered discreetly to the resident’s door in plain packaging, with the added convenience of having orders billed directly on a monthly basis—either as a one-time order or as recurring shipments. This thoughtful program helps residents maintain their routines comfortably and with dignity.

With thoughtfully designed apartments, comprehensive care options, and enriching daily experiences, Brookdale Onalaska provides a supportive and fulfilling lifestyle for those seeking assisted living in a beautiful river town setting. The dedicated team seeks to offer just the right blend of quality care and independence, all within a vibrant community that feels like home.

Brookdale Onalaska is managed by Brookdale.

Brookdale Senior Living Inc. (NYSE: BKD) is the largest senior living operator in the United States, managing over 640 communities with capacity for approximately 59,000 residents across 41 states and employing around 36,000 associates. Founded in 1978 and publicly traded since 2005, Brookdale solidified its market leadership through major acquisitions including American Retirement Corporation (2006) and Emeritus Senior Living (2014), making it the only national full-spectrum senior living company. Headquartered in Nashville, Tennessee, Brookdale has topped the American Seniors Housing Association's ASHA 50 list and Argentum's largest providers list for multiple consecutive years.

The company's comprehensive care continuum includes independent living, assisted living, memory care, skilled nursing, and continuing care retirement communities (CCRCs). Brookdale's signature Clare Bridge program, developed over 30 years ago by dementia-care experts, provides specialized Alzheimer's and dementia care through two distinct levels: Clare Bridge communities for comprehensive memory support and the Clare Bridge Solace program for advanced-stage dementia residents. The program is recognized by the Alzheimer's Association® for incorporating evidence-based Dementia Care Practice Recommendations and features secure environments, enclosed courtyards, Daily Path programming with six structured activities daily, and the InTouch technology platform offering personalized brain-stimulating games and therapeutic content.

Brookdale's holistic Optimum Life® wellness approach balances six dimensions—Purposeful, Physical, Emotional, Social, Spiritual, and Intellectual—implemented through signature programs including B-Fit (eight exercise class options), Brain Fit (mental fitness workouts), My Life Story (resident storytelling), EngagementPlus (interest-based connections), Growing Together (collaborative learning), and The Ageless Spirit (kindness and gratitude practices). The Embrace Family Partnership provides caregiver education and support for families of memory care residents.

The company's Brookdale HealthPlus® care coordination model, winner of the 2024 Argentum Best of the Best Award placing it among the top 1% of operators, is a technology-enabled healthcare service featuring dedicated RN Care Managers who proactively manage residents' health, coordinate care transitions, and help prevent avoidable hospitalizations. Communities using HealthPlus report 78% fewer urgent care visits, 36% fewer hospitalizations, and 63% more completed annual wellness visits. The Personal Solutions program delivers hygiene products, medications, and daily necessities directly to residents' doors with discreet packaging and monthly billing convenience.

Following a strategic divestiture of its home health and hospice operations to HCA Healthcare (completed December 2023), Brookdale now focuses exclusively on senior living operations while maintaining its position as the industry's largest operator, committed to its mission of enriching lives with compassion, respect, excellence, and integrity.