Brookdale LaCrosse (MC)

Brookdale LaCrosse (MC) sits in La Crosse, Wisconsin, at 3141 East Ave S, and holds up to 33 residents. It operates as a Community Based Residential Facility and has license number #510386. This single-level building offers many types of care, including independent living, assisted living, memory care, skilled nursing, rehabilitation, care home services, respite care, hospice, and home care, so folks can stay in the same place even if their needs change. There's a separate secured wing for memory care called Hearten House I and Hearten House II, with features like alarmed exterior doors, enclosed outdoor spaces, and bracelet alerts to help keep those who wander safe. The Clare Bridge Daily Path program provides structure through activities meant to help people living with Alzheimer's or other types of dementia keep a daily routine.

Residents can bring their own furniture to decorate private or companion suites, picking from several floor plans, all of them with light-filled rooms and in-unit showers. Every room comes with its own climate controls, Wi-Fi, and space for personal items. The building's got scenic views too and a campus that tries to feel like a house, not a hospital. Staff are there all day and night, including nurses and a full-time activities director. Brookdale screens and trains staff in safety, health care, behavioral management, memory care, and handling mobility challenges. They use lifts, wheelchairs, and other transfer gear for people who need it, and help with bathing, dressing, eating, toileting, and similar needs. They also monitor health concerns like diabetes, and manage medications, diets, and incontinence care. Staff know how to help with difficult or unpredictable behaviors, and the community accepts residents with major health or mobility issues.

The community has plenty of activities-arts and crafts, cooking, gardening club, yoga, chair fitness, brain fitness, regular outings, and even wine tasting or Wii bowling-that keep residents busy and engaged. Onsite devotional services, Catholic services, and holiday events happen regularly, while the grounds include secured outdoor walking areas and both indoor and outdoor common spaces for relaxing or socializing. Pet lovers can bring cats and dogs, and there are pet activities. Meals are served restaurant-style, with a chef and options that fit special diets, like diabetic or low-salt needs, plus a popular dining program just for those in memory care. Housekeeping covers laundry, linens, groundskeeping, and repairs. Some other services on campus include dental care, podiatry, immunizations, diabetic care, legal support, and financial aid for seniors, plus help getting to appointments and on shopping trips.

Brookdale LaCrosse (MC) doesn't allow smoking and the doors are locked for security around the clock, with staff doing check-ins and providing on-call help for emergencies. Safety programs try to prevent falls and monitor wellness. This facility can support those who need light care up to heavy nursing help, making it suitable for those who want to age in place. There's camaraderie among both staff and residents, and everything's managed by Brookdale, a senior living provider that's been running communities since 1978.

Brookdale LaCrosse (MC) is managed by Brookdale.

Brookdale Senior Living Inc. (NYSE: BKD) is the largest senior living operator in the United States, managing over 640 communities with capacity for approximately 59,000 residents across 41 states and employing around 36,000 associates. Founded in 1978 and publicly traded since 2005, Brookdale solidified its market leadership through major acquisitions including American Retirement Corporation (2006) and Emeritus Senior Living (2014), making it the only national full-spectrum senior living company. Headquartered in Nashville, Tennessee, Brookdale has topped the American Seniors Housing Association's ASHA 50 list and Argentum's largest providers list for multiple consecutive years.

The company's comprehensive care continuum includes independent living, assisted living, memory care, skilled nursing, and continuing care retirement communities (CCRCs). Brookdale's signature Clare Bridge program, developed over 30 years ago by dementia-care experts, provides specialized Alzheimer's and dementia care through two distinct levels: Clare Bridge communities for comprehensive memory support and the Clare Bridge Solace program for advanced-stage dementia residents. The program is recognized by the Alzheimer's Association® for incorporating evidence-based Dementia Care Practice Recommendations and features secure environments, enclosed courtyards, Daily Path programming with six structured activities daily, and the InTouch technology platform offering personalized brain-stimulating games and therapeutic content.

Brookdale's holistic Optimum Life® wellness approach balances six dimensions—Purposeful, Physical, Emotional, Social, Spiritual, and Intellectual—implemented through signature programs including B-Fit (eight exercise class options), Brain Fit (mental fitness workouts), My Life Story (resident storytelling), EngagementPlus (interest-based connections), Growing Together (collaborative learning), and The Ageless Spirit (kindness and gratitude practices). The Embrace Family Partnership provides caregiver education and support for families of memory care residents.

The company's Brookdale HealthPlus® care coordination model, winner of the 2024 Argentum Best of the Best Award placing it among the top 1% of operators, is a technology-enabled healthcare service featuring dedicated RN Care Managers who proactively manage residents' health, coordinate care transitions, and help prevent avoidable hospitalizations. Communities using HealthPlus report 78% fewer urgent care visits, 36% fewer hospitalizations, and 63% more completed annual wellness visits. The Personal Solutions program delivers hygiene products, medications, and daily necessities directly to residents' doors with discreet packaging and monthly billing convenience.

Following a strategic divestiture of its home health and hospice operations to HCA Healthcare (completed December 2023), Brookdale now focuses exclusively on senior living operations while maintaining its position as the industry's largest operator, committed to its mission of enriching lives with compassion, respect, excellence, and integrity.