Brookdale Reidsville

Brookdale Reidsville sits as a senior living community with different housing choices, including apartments, condos, townhomes, and private residences, and people can pick what suits their needs, and there are rooms with one bedroom or living room layouts, plus amenities such as air conditioning, patios, washers and dryers, and some units have waterfront views or open up onto gated entries, pools, barbecue areas, and hot tubs or spas while residents can also enjoy places like living rooms, dining rooms, a salon, a parlor, and both indoor and outdoor courtyards set up for relaxation and visits. Fitness centers, doormen, beautician services, and private dining rooms come standard, and people can bring their cats or dogs and even get pet care services, which helps folks who wish to stay active and social. Meals are served in communal dining rooms or restaurant-style, with options for room service and diets like low sodium or low sugar, and there's always help for things like bathing, dressing, medication management, and incontinence care, along with standby, one-person, or two-person transfer help, lifts for those needing extra assistance, and skilled nurses on-site with a doctor on call and medication care managers. Folks living here get transportation, housekeeping, at-home care, and housekeeping included, and the place is staffed around the clock, so there's always someone, whether it's a full-time activity director, medication aide, or nurses ready for emergencies, and for those needing special care, there are assisted living, memory care with a separate memory care building, skilled nursing, and continuing care retirement communities. Clare Bridge runs their Alzheimer's & Dementia Care program with a person-centered approach, and the memory care team takes care to help prevent wandering by using bracelets that set off alarms if someone heads the wrong way, with staff trained to work with residents who may act out or try to leave, and the property itself is secure with keypad and alarm entries. Supervised activities fill the social calendar with classes, trips, Wii bowling, trivia, art, brain fitness, lifelong learning, and intergenerational programs, and devotional services run onsite and offsite to support different spiritual needs. The entire campus is wheelchair-accessible, offering help to those who need assistance walking or can't walk without help, and staff can handle complex care, from diabetes management with blood sugar checks to helping folks remember to use the restroom. Residents who need respite care or hospice services find that offered here, and those who enjoy company and staying busy will find group events happening each day, giving a sense of belonging that the Clare Bridge philosophy values. Brookdale Reidsville aims to help older adults age well and live well by matching services like skilled nursing, memory care, assisted living, and independent living to the daily needs of each person, with all the basics covered so folks can focus on enjoying their days.

Brookdale Reidsville is managed by Brookdale.

Brookdale Senior Living Inc. (NYSE: BKD) is the largest senior living operator in the United States, managing over 640 communities with capacity for approximately 59,000 residents across 41 states and employing around 36,000 associates. Founded in 1978 and publicly traded since 2005, Brookdale solidified its market leadership through major acquisitions including American Retirement Corporation (2006) and Emeritus Senior Living (2014), making it the only national full-spectrum senior living company. Headquartered in Nashville, Tennessee, Brookdale has topped the American Seniors Housing Association's ASHA 50 list and Argentum's largest providers list for multiple consecutive years.

The company's comprehensive care continuum includes independent living, assisted living, memory care, skilled nursing, and continuing care retirement communities (CCRCs). Brookdale's signature Clare Bridge program, developed over 30 years ago by dementia-care experts, provides specialized Alzheimer's and dementia care through two distinct levels: Clare Bridge communities for comprehensive memory support and the Clare Bridge Solace program for advanced-stage dementia residents. The program is recognized by the Alzheimer's Association® for incorporating evidence-based Dementia Care Practice Recommendations and features secure environments, enclosed courtyards, Daily Path programming with six structured activities daily, and the InTouch technology platform offering personalized brain-stimulating games and therapeutic content.

Brookdale's holistic Optimum Life® wellness approach balances six dimensions—Purposeful, Physical, Emotional, Social, Spiritual, and Intellectual—implemented through signature programs including B-Fit (eight exercise class options), Brain Fit (mental fitness workouts), My Life Story (resident storytelling), EngagementPlus (interest-based connections), Growing Together (collaborative learning), and The Ageless Spirit (kindness and gratitude practices). The Embrace Family Partnership provides caregiver education and support for families of memory care residents.

The company's Brookdale HealthPlus® care coordination model, winner of the 2024 Argentum Best of the Best Award placing it among the top 1% of operators, is a technology-enabled healthcare service featuring dedicated RN Care Managers who proactively manage residents' health, coordinate care transitions, and help prevent avoidable hospitalizations. Communities using HealthPlus report 78% fewer urgent care visits, 36% fewer hospitalizations, and 63% more completed annual wellness visits. The Personal Solutions program delivers hygiene products, medications, and daily necessities directly to residents' doors with discreet packaging and monthly billing convenience.

Following a strategic divestiture of its home health and hospice operations to HCA Healthcare (completed December 2023), Brookdale now focuses exclusively on senior living operations while maintaining its position as the industry's largest operator, committed to its mission of enriching lives with compassion, respect, excellence, and integrity.