Brookdale Pocatello

Brookdale Pocatello sits at 1501 Baldy Ave in Pocatello, ID, and it's a senior living community with independent living, assisted living, memory care, and dementia care, so residents can get the type of help they need as they age, and the staff is always available 24 hours a day for emergencies, which gives peace of mind to many families, and the apartments all have private bathrooms, with about 49 apartments arranged in two wings on one floor, making getting around a little easier, and the units usually feel spacious and bright, with living areas and closets, and some even come with homey touches like dining sets and stylish decor, and in terms of meals, residents get three homemade meals daily served restaurant-style in a warm dining room that has wood tones, comfortable seating, and sometimes even a buffet area, and people can choose communal meals or invite guests. Every resident has a personalized service plan, shaped with them in mind, whether they need help with medication, bathing, dressing, grooming, or walking, and there's a focus on making sure residents only pay for the services they actually need, so there's tiered levels of service, which helps with budgeting. The staff is experienced and know how to support those with memory issues, with special programs to help with confusion or wandering, and the memory care services are designed to be safe, comfortable, and as engaging as possible. Residents can join in a full calendar of activities and social programs, with daily events meant to keep people active in body and mind, and there's wellness and fitness programs, religious services, field trips, paving paths outside for walking, and even more, and people who want to bring a pet are often welcome, which can help make moving easier for some. Services like housekeeping, laundry, and maintenance are handled by staff, so day-to-day chores aren't left to residents, and amenities include controlled access, Wi-Fi, computer stations, a courtyard, a garden, and lounge spaces with fireplaces, bookshelves, a grand piano, and other homey touches. Residents can spend time on the well-kept lawn or covered porch, sit on benches, visit the beauty or barber shop, check out the card or game room, pick a book from the library, or take part in meditation and worship programs. There's transportation for appointments and outings as well as parking for those who drive, and security's watched through emergency alert systems and keypad entries. The community is part of Brookdale, which has been in this field since 1978, and the staff tries to give off a feeling that's warm and welcoming with a focus on respect for privacy and individuality, all while encouraging friendships, and those who need nursing, rehab, or home health services often find support here. The community also follows local and federal protections for LGBTQ people, which applies to housing and employment, so everyone can feel they belong. Residents can look at photos and take tours to see if it's right for them, and while some details about things like floor plans or parking aren't always clear, Brookdale Pocatello still makes holding onto independence possible for active seniors while offering support as care needs change.

Brookdale Pocatello is managed by Brookdale.

Brookdale Senior Living Inc. (NYSE: BKD) is the largest senior living operator in the United States, managing over 640 communities with capacity for approximately 59,000 residents across 41 states and employing around 36,000 associates. Founded in 1978 and publicly traded since 2005, Brookdale solidified its market leadership through major acquisitions including American Retirement Corporation (2006) and Emeritus Senior Living (2014), making it the only national full-spectrum senior living company. Headquartered in Nashville, Tennessee, Brookdale has topped the American Seniors Housing Association's ASHA 50 list and Argentum's largest providers list for multiple consecutive years.

The company's comprehensive care continuum includes independent living, assisted living, memory care, skilled nursing, and continuing care retirement communities (CCRCs). Brookdale's signature Clare Bridge program, developed over 30 years ago by dementia-care experts, provides specialized Alzheimer's and dementia care through two distinct levels: Clare Bridge communities for comprehensive memory support and the Clare Bridge Solace program for advanced-stage dementia residents. The program is recognized by the Alzheimer's Association® for incorporating evidence-based Dementia Care Practice Recommendations and features secure environments, enclosed courtyards, Daily Path programming with six structured activities daily, and the InTouch technology platform offering personalized brain-stimulating games and therapeutic content.

Brookdale's holistic Optimum Life® wellness approach balances six dimensions—Purposeful, Physical, Emotional, Social, Spiritual, and Intellectual—implemented through signature programs including B-Fit (eight exercise class options), Brain Fit (mental fitness workouts), My Life Story (resident storytelling), EngagementPlus (interest-based connections), Growing Together (collaborative learning), and The Ageless Spirit (kindness and gratitude practices). The Embrace Family Partnership provides caregiver education and support for families of memory care residents.

The company's Brookdale HealthPlus® care coordination model, winner of the 2024 Argentum Best of the Best Award placing it among the top 1% of operators, is a technology-enabled healthcare service featuring dedicated RN Care Managers who proactively manage residents' health, coordinate care transitions, and help prevent avoidable hospitalizations. Communities using HealthPlus report 78% fewer urgent care visits, 36% fewer hospitalizations, and 63% more completed annual wellness visits. The Personal Solutions program delivers hygiene products, medications, and daily necessities directly to residents' doors with discreet packaging and monthly billing convenience.

Following a strategic divestiture of its home health and hospice operations to HCA Healthcare (completed December 2023), Brookdale now focuses exclusively on senior living operations while maintaining its position as the industry's largest operator, committed to its mission of enriching lives with compassion, respect, excellence, and integrity.